So, how do we change the PERCEPTION of Israel. There is no doubt, that Israel has become extremely unpopular in many places of the world.
First of all, we need TELL OUR SIDE OF THE STORY. So far, we have been fighting for survival, which is the right priority, in this situation. Yet there is a lot of damage done to image of Israel. That is the truth of it.
So, changing this is all about people essentially understanding our side of the story as well.
Telling stories, is about TRUTH. You can destroy people by telling lies, yet the truth is much more powerful than lies.
You can just tell the story from our perspective, and let that stand as it is.
There is a whole science about this; storytelling, using heroes and so on.
My point is, we should play that game, actively. BUT we should do it, honestly, with integrity and with skill.
We have to SHOW the world our amazing heroes, how daring and courageous they are, their prowess and skill.
If we do that, we will, slowly and with style, win over the world.
G-d bless the will to keep Israel safe.
